BYOG

Sierra Nevada Brewing Company, the Chico, California based pioneer in the micro-brewery movement, has added another entrepreneurial and environmentally forward thinking feather to their already well-plumed cap. A byproduct of brewing, yeast, just happens to be the exact material needed for this kick-ass contraption, the EFuel100's MicroFueler, to turn it into clean running E85 ethanol!
The price tag of $9,995 is a bit steep for the average homebrewer (and I'm guessing unless you're really banging out some batches way too much yeast capacity), but for a relentlessly greening brewing company who just happens to already collect rainwater, grow their own local veggies, recycle a huge percentage of their restaurant waste and have a van that runs on vegetable oil, it could be just the thing! Now if only there were a company like that around here (I'm looking at you Great Lakes)...

If anything, it would invite some very positive press, increase recycling, cut down on carbon emissions (every little bit helps, right?), further position the company in eyes of consumers as being environmentally friendly, and fuel your tanks as well! Also, it would provide a unique addition to the landscape on Market Avenue...